BEYONCÉ
will be modelling swimsuit pieces for H&M for summer. The singer
stars in the Swedish retailer’s new campaign, modelling pieces inspired
by her individual style. The singer also gave “personal input on the
pieces seen in the campaign”, confirmed a representative for the brand.
The print and billboard images – which see her reclining on beach sun
lounger and posing in swimwear by the sea – were shot by Inez van
Lamsweerde and Vinoodh Matadin in the Bahamas earlier this year. The
adverts will introduce the star: “Beyoncé as Mrs Carter in H&M” –
tying in with the name of her upcoming
..read more
